When Minene first launched back in 2007 we had a small range of jersey cotton liners, about 4 or so. Through out the seasons we have seen the demand grow and grow and this SS15 season has seen the launch 50+ new sets including Reversible Liner and Safety Straps Sets, the Baby Car Seat Cover, Baby Car Seat Liner Sets, Jersey Liner snd Straps Sets and more!
With all the money we spend on fancy pushchairs and car seats, why is their such a large market for these accessories and what has changed in the market to help with their success. Over the next few weeks we will explore the different types of sets we do, the car seats and pushchairs they suit and don’t suit and the reasons for using them! If you have anything to add, or see yourself as a guru on the subject and would like to add your 10 cents worth – please feel free!
I thought we would start easy today, being day 1, and look at the original Jersey Liner and the pros and cons of this lovely little product!
The original of all liners, the jersey liner is made from a soft, stretch knit cotton, aka jersey cotton, and is a soft and comfortable fabric for baby to sit on. The liner itself has a polyester filling, about 1 cm thick, ensuring even more comfort for baby and often giving the pushchair or car seat a more even surface as baby doesn’t feel the lumps and bumps as much.
As well as padded comfort, the cotton liner ensures that baby is sitting on a clean and breathable surface. All of our liners are machine washable ensuring that babies with sensitive skin are sitting on a surface that will not irritate them AND if the inevitable spills happen it is easy to wash clean.
Our liners are designed to fit a majority of pushchairs and car seats on the market. A once simple 5 point design now features 10 universal slits to ensure it fits as many designs as possible. We often use Maclaren pushchairs in our images as the liners sit really well on them. Of late we have also been using the amazing Yo yo (so easy to assemble and you can take it as hand luggage on a plane!!) the liners looks gorgeous on the Yoyo and fits it perfectly. The main NO GO area for our liners is the Bugaboo as they have vertical straps and we have more horizontal slits.
Our jersey cotton liners are currently available in 5 colours including baby blue, baby pink, grey, red, fuchsia and we have a 6th colour launching in June!
Minene’s jersey liners are a must have for this time of year especially as it still gives little ones a slightly warm and cosy lining when the sun fades behind the clouds. Comfort, warmth, protection and padding – oh and did we mention it makes the pushchair look more stylish?!
The jersey cotton liner is priced at £18 and available here